The four-day CMS2021 Shanghai International Hotel and Commercial Space Expo came to a successful conclusion. It is reported that this exhibition attracted more than 2,100 exhibitors, and more than 100,000 people from home and abroad visited the exhibition. As the world's leading intelligent lighting solution service provider, Villeroy & Boch was invited to participate in the exhibition and became the most popular at the hotel exhibition. The exhibitors praised Villeroy & Boch's excellent products and creative booth design.

Exhibition highlights

For a long time, Villeroy & Boch Lighting takes quality as its concept, team researches and develops and builds carefully, keeps innovating and keeps pace with the times. Through team research and development and careful building, it has achieved a satisfactory result in this Hotel Plus Shanghai International Hotel and Commercial Space Expo. score.

Chinese society is entering the fourth consumption era, and the performance is particularly obvious in the cultural tourism hotel industry, which is closely related to a better life. After a large number of products, consumers in the new era are showing a new appreciation for new aesthetics, new consumption, and new connections. values. When consumers choose to stay in hotels, they are no longer satisfied with the basic health and safety needs, and are eager to experience more beauty space, cultural space, and social space.

Just as Villeroy & Boch Lighting proposes the value proposition of "smart lighting experience space" on the way forward for the hotel industry, Villeroy & Boch Lighting believes that when consumers consume hotel products, they are more expected to be able to travel in a short period of time. Gain different experiences and communicate with people, cultures, and the world.

In this exhibition, in order to better convey the brand planning concept and space design concept, Villeroy & Boch Lighting has built an intelligent lighting experience space with the concept of "variable colors and thousands of changes".

"Various colors, thousands of changes" comes from the core value created by Villeroy & Boch for the new Magic Cube series in 2021. Its original intention is to solve the difficult balance between customized services and factory mass-produced products in high-end customers and lighting design. To solve the problem, put forward the concept of high-end lighting products of "thousands of changes in one, all kinds of changes at will", and use modularization to help customers to generate various lighting products that meet their own requirements.

During the exhibition, Daan communicated with hoteliers, property owners, investors and designers from all over the world.

(Lighting designers explain design ideas to customers on the spot)

The exhibition ended successfully, but the cultural tourism hotel's breakthrough and exploration journey in the new consumption era has just begun. Villeroy & Boch will continue to innovate and create together with professional teams, so that more hotel and cultural tourism brands can use high-end lighting products!