Client | Project owner:

Harley-Davidson Motor Company | Harley-Davidson Motor Company

Address | Address:

Harley-Davidson (Foshan): Northwest corner of the intersection of Guihe Road and Guangfo Shinkansen, Nanhai District, Foshan City, Guangdong Province

lighting design | lighting design:

VBOCGA Lighting Design | VBOCGA Lighting Design

Chief designer | Lighting chief designer:

LiChengJiu | Li Chenggong

Harley-Davidson  Foshan

> Founded in 1903, Harley-Davidson has been synonymous with Liberty Avenue, raw power and good times for a century. Harley-Davidson is not a necessities of life, nor a daily means of transportation, but a unique way of life that represents freedom and individuality. The designer of this project is of course also a Harley Knight. When the designer received the project commission, the first feeling was not simply selecting the space to express, but how to better combine the space with the Harley culture, showing the precipitation of the years Rear Harley should have the bearing.

〉 This is a large-scale space with a height of 9.5 meters inside an independent building. The designer divides it into two floors. The first floor is mainly for Harley-Davidson motorcycles, clothing and accessories exhibition halls, and the second floor is H.O.G. area and office area. , In the choice of materials, in addition to the concrete steel structure required by the building itself, it is also matched with some natural solid wood. The wood comes from natural life, which can better increase the visual temperature of the space. The combination of fair-faced concrete and wood , highlighting the exquisiteness of the machinery, the contrast is sharp, and the metal texture of the Harley-Davidson locomotive is vividly reflected.

〉Ground lighting design, through the treatment of spotlights on the ground, the motorcycle products are distinguished, which is convenient for consumers to choose, and also has strong guidance, and customers can easily reach every corner of the store.

〉 The lighting design of the locomotive store is mainly to do basic lighting, emphasizing the lighting of key areas. The main purpose of basic lighting is to extend the light in the whole store, and at the same time keep the color tone in the store uniform, so as to ensure the basic brightness in the store. The main area adopts the design of track spotlights, so that the accent lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shadow is also conducive to highlighting the characteristics of the product. Generally, track spotlights and wall lights are selected.

〉Space is beautiful, locomotives are beautiful, and people are beautiful. For any team, people are the foundation. Only in this way will the locomotive convey a free thought to the customers, and of course it also needs personnel to convey it. It was them who conveyed their heart towards freedom and a free and unrestrained living attitude.

〉We are very strict in the control of lights. All lights should be positioned according to the precise size of the floor plan, especially the lights in the locomotive area. The projection of each light must meet our limited requirements. Every lamp has a soul.

〉The clothing and equipment area boldly adopts the design of light strips, which highlights the product and allows consumers to focus visually. In the early stage, the understanding of the materials used in each area of the booth and the full experiment combined with the sample materials and products made the lighting effect of the project impeccable.